Analysis Win & Genuine Grin: Part Three

Whoooaaa, we’re halfway there… using the software! This post marks the (just past) halfway point of my summer research. My time in Williamsburg is flying by! While psychology research is by no means the most glamorous or dynamic of activities, it has been incredibly rewarding and such a valuable learning experience for me.

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Arriving in Perú

(Because of limited internet in Perú I wrote my journal/posts on paper, and am now typing what I wrote during the actual experience.)

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Ethnographic Research with Other Community Members

I found during most interviews, the men were not present. The community consists mostly of  farmers and the men were generally out in the field when we would conduct interviews. In some cases, other men or women would be present during the surveys (which was always noted in our records). We found that men were active in answering the questions, and in some cases, active in child care decisions. We wanted to understand who was primarily responsible for care of children and what shared understandings among community members existed with respect to health. We asked the mothers if their understanding of health practices was shared by other members of the household, but we were also able to obtain information from conversations with other caregivers. There seemed to be a lot of continuity within each household.

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Arrival at Fodome Ahor, Ghana

 

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Buying into the Brand

The concept of a brand is that some of a company’s value comes not from the usefulness of its products but from all the other qualities that buyers associate with it. Nike is youth, vitality, and sexy energy. By purchasing the brand, customers participate in those qualities. Nokia is elegant and so up-to-the-minute as to be almost futuristic. Ralph Lauren’s Polo brand is languorously aristocratic – at ease, diffident, and in command. Wearing or wielding one of these brands imparts some of the same qualities to the buyer, in others’ eyes or in her own.

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